Search Engine Optimization

Also known as Web Visibility, Search Engine Optimization (SEO) represents a critical phase of any new web design or redesign process. Many companies that perform search engine optimization are known to charge tens of thousands of dollars for customized SEO services. Nauticom has developed several small business solutions to meet the purposes and budgetary requirements of companies with more modest web marketing allocations.

Unlike certain "canned" search engine registration services, which are generally ineffective, SEO represents a time-intensive, research-driven, intentional effort to drive existing web traffic to a site. Search engine software and plug-and-play web sites cannot create a successful submission solution in today's highly competitive search engine world. The effort must be customized, and requires human creativity to maximize results.

SEO and Content

Ideally, web development, whether a new design or a redesign, should proceed under the direction of reliable search engine research and a corresponding effort to intentionally position the site to receive the maximum web traffic. Content development and site development are absolutely vital in the process of optimization. In addition, Google inclusion requires link popularity efforts to maximize positioning results.

Research indicates that nearly 80% of all first visits to a business' Web site originate at a search engine or online directory. People are already actively searching for your products and services. Effective search engine optimization, or SEO, considers the exact terms that are in use by your prospects and positions the site to direct users to the information they are looking for in a way that makes sense to them. SEO has a direct bearing on site structure, content and functionality. Because of the sheer volume of information available on the web today, an intentional web visibility/SEO process is absolutely vital to maximizing the success of any site.

Costs are dependent on numerous factors, including numbers of keywords and pages identified for optimization, levels of competition for specific terms, and search engine requirements.

Call us (724-933-9522) or e-mail us if you would like to know more about driving increased traffic to your web site through an SEO campaign.