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Situation: Resco Products, Inc., is a Pittsburgh-based manufacturing company and that specializes in producing refractory products, monolithics, and castables for a variety of industries, including the steel industry and ceramics and minerals industries. After the recent acquisition of several companies, the company began to rethink its web strategy. Resco decided on a course of action that included the redesign of their website, the addition content management tools, and an aggressive approach to search engine optimization. Solution: Nauticom responded to Resco’s new strategic initiatives by producing a content-rich website that provides current and prospective customers with better information and added functionality. The site features database-driven, searchable product data, administrative tools for site maintenance, and a comprehensive news section for keeping customers up-to-date on important issues. Nauticom also introduced partner company, Impaqt, to provide a comprehensive web visibility campaign. Stats: Resco Products now has a site that represents their corporate identity and initiatives more accurately, offers customers a more useful and practical web experience, and connects with web visitors who utilize search engines to look for Resco’s products and services. Resco’s ranking on major search engines has improved dramatically, and the company is able to manage content changes through the use of custom administrative tools. Technologies: Custom Website Design, SQL Product Information Database, Comprehensive Search Engine Optimization
http://www.rescoproducts.com
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