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			Mydallions

Situation: For several years, the products now sold on www.mydallions.com were known as ClubLinks, and were sold internationally through a variety of golf accessory publications. When the company decided to launch a new web marketing effort under the banner of a new brand identity, they came to Nauticom for an e-commerce solution for the new Mydallions brand of identification products.

Solution: In partnership with brand identity consultant, Brian Cubarney of Pittsburgh-based, ClearBrands, Nauticom built an e-commerce application that was geared to a whole new world of prospective customers searching for personalized gift items. The site was simultaneously optimized for maximum search engine traffic through the intentional creation of search engine friendly content and positioning on most of the major search engines and directories. Mydallions also utilizes the Nauticom Payment Gateway for processing credit card transactions in real time.

Stats: Since its launch in early 2003, the site has attracted hundreds of new visitors and sales are off to a terrific start. "We are thrilled with the new site that Nauticom has developed. It’s so easy to manage the online store and the transactions that are now coming through our site," says CEO Scott Lockerman. "Nauticom has created a web solution that is especially suited to our needs, and we look forward to partnering with them in our continued success."

Technologies: Custom ASP shopping cart, SQL product database, Custom search engine optimization, Nauticom Payment Gateway

http://www.mydallions.com